Notice it… don’t feed it.
What if you didn’t have to follow every thought?
Ever replayed a conversation, worried about tomorrow, followed a familiar craving or got caught up in what someone might think of you?
Notice it… don't feed it is an invitation to explore recognising what's happening within us, without automatically getting caught up in it.
Explore the Community · Discover the idea
Sometimes we’re caught up before we even realise it.
Replaying a conversation
Driving home, still going over what you said and what you might have said instead.
What do you notice as the conversation plays through your mind again?
Worrying about what hasn't happened
Nothing has gone wrong yet, but your mind is already running through how it might.
An opportunity to recognise the thoughts and feelings around an imagined future.
Feeling frustration arising
Someone's tone shifts and something tightens before you've had a chance to think.
What shows up in that moment: a feeling, a thought, an urge to respond?
Following a familiar habit
The phone is in your hand, or the snack is in the trolley, before you remember deciding.
A familiar moment to explore: the urge, the action, and when you notice it.
- Drifting off mid-task while still looking busy
- Wondering what someone thinks of you
- Tightening up when it matters most
- Half-listening to someone you care about
A moment to explore
What are you noticing right now?
Perhaps there’s a thought passing through your mind.
A feeling somewhere in your body.
An urge to do something else.
See if you can simply recognise what’s happening, without needing to change it.
And if another thought comes along, that’s something else to notice.
Thinking isn’t the enemy.
Thoughts and feelings arise naturally, and thinking is useful. What we can begin to notice is the moment we start automatically following them, sometimes straight away, sometimes a little later.
- Noticing
- Recognising a thought, feeling, urge or reaction.
- Feeding
- Automatically continuing to add to an experience, perhaps through replaying, imagining, arguing or building a story.
- Not feeding
- Recognising what's happening without automatically continuing the story.
“Don’t feed it” doesn’t mean “don’t feel it.” This isn't about suppressing thoughts, ignoring feelings, forcing positivity or making the mind quiet. It's about becoming familiar with what's happening, and exploring what changes when we don't automatically keep feeding it.
An exploration that continues beyond the lesson.
Begin with Foundations, notice what shows up in your own life, and discover things through other members' observations. Go at your own pace. Sharing is always optional.
- Foundations
- Four short, self-guided lessons introducing the practice, with optional discussion alongside each. Revisit them whenever you like.
- Everyday discoveries
- Members share real experiences and questions from ordinary life, and learn from each other's observations.
- Ongoing explorations
- Videos, experiments and new material are being developed and will be added over time as they take shape.
- The eBook
- My complete eBook of Notice it… don't feed it is included with membership.
Membership is hosted on Skool, where you can explore what's included and view the current membership options.
The exploration keeps growing.
I'm still investigating noticing, in ordinary life and through more deliberate experiments. Some become simple everyday discoveries. Others may, in time, become filmed experiments, conversations or deeper explorations. I'll share what I discover as these develop.
Fear, habits, attention, self-consciousness, sport, relationships and performance.
The goal isn’t a quieter mind. It’s a different relationship with it.
The book and my story
Notice it… don’t feed it — A simpler relationship with thoughts and feelings was where Justin first put these observations into words. The complete eBook is included in membership.
Still discovering. Still noticing.
I'm Justin Arndt, author of Notice it… don't feed it.
This exploration began through my own experiences and has continued expanding into work, relationships, sport and everyday life.
I haven't perfected anything. I'm a fellow explorer, sharing what I keep discovering.
“Every moment becomes an invitation to notice what's already happening.”
There's no rush. Read, come back whenever you like, and if you'd ever like to explore it alongside others, you'd be very welcome.